[vc_row full_width=”stretch_row” disable_element=”yes” el_id=”Mainbanner”][vc_column][vc_column_text el_class=”header-tittle”]Part 1: [/vc_column_text][vc_column_text el_class=”margin-b-none”]High-Ticket Buyers
Don’t Care About Your Freebie[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” el_class=”banner-image”][vc_column][vc_single_image image=”10285″ img_size=”full” css=”.vc_custom_1602899001301{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”bg-noise-bg”][vc_column][vc_column_text]The online marketing industry is selling us a pack of lies when it comes to how to market and sell high-ticket, high-touch services.
I started taking screenshots of all the ads I saw this week about how to grow your agency — and believe me, it wasn’t hard. I get these all the time. [/vc_column_text][vc_column_text]So — being an ads strategist — I set up an ad campaign.
It broke ALLLLLLLLLL the “rules.”
- I started sending COLD TRAFFIC to a landing page to get on a call with me — no content, no lead magnet, NOTHING.
- My message was 100% aspirational — no high-pressure or fear-based marketing.
- Instead of trying to talk to everybody and not rock the boat, I leaned into what sets us apart, and showed up as my extra AF self.
- I shared pictures of my cats. Like, literally one entire ad was about my cat. #crazycatlady
[/vc_column_text][vc_column_text](*bro marketers all over the world collectively fainting*… in a manly way, of course…)
I set it up and… Literally forgot about it. (WHOOPS.) But this ended up being a GOOD thing, because it gave the ads and the algorithm time to work — without me tinkering with it or deciding it was a stupid idea.
And then something interesting happened. I started getting more calls on my calendar. And not just anybody… Good calls with good leads.
Curious, I started digging into where those leads came from — and wouldn’t you know it, it was that cold traffic campaign!
WOAH.
I decided to double down and start tweaking and testing.
I turned the “funnel” on its head
After I saw that the ads started working, I started tweaking the other parts of my “funnel”: the landing page, the application, the reminder emails, retargeting ads, etc.
Remember: my goal here was to make everything as stupid simple and fun as it could possibly be.
Instead of trying to appeal to the masses (#oldway) I pumped more of my #extraAF personality into everything — even sharing things that didn’t seem like they belonged in a business funnel (like my epic love of cats). (#newway)
Instead of trying to grease the wheels to get as many people to apply as possible (#oldway) I actually made it harder to qualify for a call with me. For example, every time I started getting price objections on my calls again, I added another price qualifier to the mix. (There are now THREE price qualifying questions on my application alone — and I almost never get price objections any more.) (#newway)
And instead of trying to use email to entice people to sign up with me in the first place (#oldway), I set up an email warm-up sequence for people after they signed up for the call with me (#newway).
The results, quite frankly, blew me away.
21X Return On Ad Spend
With most Facebook ad campaigns, we’d consider a 5-10X ROAS as an excellent return.
I often see agencies sharing screenshots that show big ROI numbers, but the fact of the matter is, a lot of times they’ve just spent a few hundred and it was a quick win at the beginning. It’s much harder to scale that sort of return consistently over months and years.
I didn’t want to talk about this until I was sure it wasn’t a fluke; wasn’t a one-time thing.
But this isn’t a campaign where I spent a little and had some quick wins. (though that did happen initially)
This new system I’ve developed is delivering quality leads, consistently, every month.
How quality?
I’m seeing an average 21X return on ad spend every month. Some months are as high as 57X (that was a really good month!), some as low as 10X.
To date, I’ve spent approximately $14,000 on ads and seen over $300,000 in return.
This is — by far — the most profitable campaign I have ever run for my own business.
And I’m ready to show you the recipe for my secret sauce.[/vc_column_text][vc_btn title=”Click here to learn more about the system that’s creating 21x returns!” color=”success” link=”url:http%3A%2F%2Fjenniferspivak.com%2Flead-magnets-p4%2F|||”][vc_column_text el_class=”next-text”]Next: Part 4: Creating authenticity 2.0, aka: Not Your Mother’s “Personal Brand”[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” parallax=”content-moving” parallax_image=”10191″ parallax_speed_bg=”3″ disable_element=”yes”][vc_column][vc_column_text el_class=”box-style”]
SUBTEXT
- Most people aren’t getting results with Facebook ads (it’s not just you).
- We’re in the middle of a paid traffic “market correction”—and it’s going to sink a LOT of businesses who have built their sales process on the wrong foundation.
[/vc_column_text][vc_single_image image=”10191″ img_size=”full”][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_id=”seen-logo”][vc_column][vc_custom_heading text=”As Seen In” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” el_class=”ubs_span_script ubs_span_script_tq” css=”.vc_custom_1602082189020{margin-bottom: 30px !important;}”][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row]