Category: Uncategorized
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3 Steps to Finding the Perfect Target Audience For Your Facebook Ads
People ask me all.the.time— who the hell do I target in my ads, how do I know what the best audience is, and where do I even start with reaching the right people on Facebook??? While the answer to most of these questions usually comes down to testing… I do have a relatively simple 3-step…
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Your Facebook Ad Campaigns — Black Box or Cash Machine? 💰✨
Feeling like your Facebook Ad campaign is a big-time money sucker with no real explanation, understanding, or proof of your ROI? (If you answered “yes,” don’t worry — you are most definitely not alone) So often I speak to people who have this experience of advertising on Facebook that they’re just throwing money into this
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My B2B Targeting Trick (and the new Facebook Ads update that makes it more relevant than ever…)
Most people think that Facebook is NOT the place for B2B marketing — which is absolutely false. While platforms like LinkedIn are definitely a place to grow your business and reach a targeted B2B audience, LinkedIn ads can be wildly expensive…like up to $10 or more per CLICK. Seriously? Another factor is that no one…
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A Line of Magic, Money-Making Code… (i.e. the Facebook Pixel)
Intimidated by the Facebook Pixel??? If so, you’re not alone — and in this post I want to dispel all your pixel anxiety in one fell swoop. “What am I supposed to do with this?” “Does working with the Facebook Pixel mean I need to be able to code?” “Is 11am too early to have
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My Killer Facebook Ads + Webinar Funnel Recipe
In this post I’m sharing the inside scoop on one of the best Facebook Ad Funnels that are working incredibly well for my clients and I right now. This funnel is working for selling/filling: Events Courses Products – $200-$2000+ range Services – $200-$2000+ range Whether you’re selling a service, promoting an event, or filling
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Why You Should Stop Boosting Posts …Like, Yesterday
Recently I was asked if I had an opinion between using “regular” Facebook ads or boosted posts…. The answer? F*CK YES I DO! 😉 It reminded me that most people really don’t know why it’s not a wise choice to be boosting posts. There are certainly some exceptions, but for the most part, boosting posts